Episode No. 88

Secret Weapon for Wealth? Why This Self-Made Power Couple Swears by “Infinite Banking” with Eunice & Lee Johnson

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Episode No. 88

           Listen To The Podcast On

            Your Favourite Platform


In today’s episode of the Share the Wealth Show, we will uncover the key to financial success from a dynamic duo, Mr. Lee and Ms. Eunice Johnson, who have carved their path to prosperity. Their insights will focus on unconventional strategies for fostering, expanding, and safeguarding minority wealth.

🌟 The couple shares their experiences, challenging misconceptions about wealth building.

📚 Stress on the importance of financial literacy for future generations.

💰 Exploring the concept of using cash value life insurance as a savings vehicle.

💼 Discussing the advantages, including access to cash value during one’s lifetime.

🤔 Tackling common concerns about whole life insurance, such as time to build cash value and higher premiums.

📈 Emphasizing the enduring advantages and tax benefits of the whole life insurance approach.

🔄 Advocating for asset diversification and combining 401(k) plans with whole life insurance.

🌐 Highlighting the significance of financial education, long-term planning, and exploring unconventional wealth-building methods.

💬 Don’t miss this insightful episode! Tune in and discover valuable strategies to empower your financial journey! 🎧

Eunice and Lee Johnson are visionaries behind Value Investment Partners (VIP). Their mission is to partner with like-minded individuals and families looking to build generational wealth through investing in alternative assets and empowering individuals to achieve wealth. 

Their focus is education and investing in assets with risk adjusted returns; in short, assets that yield higher than average returns, for lower-than-average comparative risk, affording our clients Financial Freedom, Time Freedom and Location Freedom. 

Their services are centered around 4 aspects:

  1. Multifamily investors: they partner with investors looking to invest passively in multifamily syndications. 
  2. They also work through with their clients to establish their own “Family Bank”. This is achieved using a customized Cash Value Life Insurance policies (CVLI) that has both living and death benefits. 
  3. As a business, they work with other business owners and assist with establishing and building business credit. They know and understand the importance of transacting as a business and not relying on personal credit to grow your business.
  4. Lastly, to achieve all these, it takes a growth mindset: they coach professionals who are looking for direction in their careers and desire more out of their professional journeys. 


Interested in investing in small multifamily? Learn more about The Microfamily Mavericks mentorship program here:



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Key Quotes:

“One could probably do it all by themselves, but you get things done faster when you come from the team concept. And that also introduces sharing.”

  • Lee Johnson 

“Whole life insurance or cash value insurance that has been set up appropriately for your needs is going to cater for that. You are going to enjoy both living benefits as well as death benefits.”

  • Eunice Johnson 

Books Mentioned: 401(k)haos


Lee’s previous episodes:

Ep 44 | Leveraging Your W2 To Build The Confidence And Capital To Invest Passively with Lee Johnson

Ep 45 | Your W2 Is Your Addiction: Make A Plan, Copy The Wealthy & Bet On Yourself w/ Lee Johnson


Connect with Eunice and Lee!

You can find them on

Website: https://www.valueinvestmentpartners.com/ 




LinkedIn: Lee Johnson | LinkedIn

                   Eunice Johnson | LinkedIn

Email: eunice@valueinvestmentpartners.com

Office: 571-444-8474



Let’s get connected! 

You can find Nicole on 

LinkedIn https://www.linkedin.com/in/nicole-pendergrass/

Instagram https://www.instagram.com/nvestornikki/?hl=en

Facebook https://www.facebook.com/nvestornikki

or Visit her website https://noirvestholdings.com




[00:00:00 – 00:00:31] – Eunice Johnson

When we talk about insurance, a lot of people just think, okay, you’re talking about leaving money for my beneficiaries when I pass on, which is correct, yes, right? But there are other advantages or there is other news that are available that are still through insurance where you have the ability to enjoy or to have both those death benefits as well as living benefits. And that is where whole life insurance comes in.


[00:00:32 – 00:01:08] – Intro

Welcome to the Share the Wealth Show, where minority professionals can learn to escape the racial wealth gap and catapult themselves into abundance. Your host, Nicole Pendergrass, grew her net worth from being negative to multiple six figures. Join her on her investigative mission to expose secret strategies of the wealthy so we can all have the tools needed to build the life and legacy we were created to possess. Now it’s time for the show.


[00:01:09 – 00:02:33] – Nicole Pendergrass (Noirvest Holdings)

Alright. We have a special episode today. Thank you all for coming back and joining us at the share the wealth show. This is the show where we discuss strategies on how to build, grow, and protect minority wealth. And today is actually, I don’t even know if our guests today know it but Mr. Lee Johnson is our first repeat guest in the show. Like we’re making a move possible here. But he also brought with him someone who is phenomenal and I know it’s going to steal the spotlight today. His wife, Eunice Johnson and we have a whole different topic to talk about today. I know you guys, if you have listened to Lee’s previous episode, it was episode 44 and 45, if you have not listened to it, go back and listen to it because he dropped some major gems there. But in the case that you have not listened to it or you have listened to it, don’t just assume this is the same kind of episode. This is going to be completely different. You’re going to get different gems that you’re going to need to combine with what he said before so that you can propel your investing career forward and really build well. And this is a very complimentary strategy to what we were already discussing. So, hi Lee. Hi, Eunice. Thank you for joining us today.


[00:02:34 – 00:02:40] – Eunice Johnson | Value Investment Partners

Hi, Nicole. And yes, thank you for inviting us. And thank you for having us. It’s a pleasure to be here.


[00:02:41 – 00:02:52] – Nicole Pendergrass (Noirvest Holdings)

Nice. Okay. So actually, super random question. What’s the biggest lie that you once believed was true?


[00:02:53 – 00:02:55] – Lee Johnson | Value Investment Partners

Whoa, you going in deep?


[00:02:56 – 00:02:58] – Nicole Pendergrass (Noirvest Holdings)



[00:02:59 – 00:03:55] – Lee Johnson | Value Investment Partners

Well, if I was to start by answering that question and I’m, you know, there’s so many big lies that are there, but I’m going to keep it in the context of real estate. And when I transitioned into multifamily real estate, it was that I could. do it in similar fashion to what I did around single family. I could do it all on my own. And what I realized after trying to do multifamily all on my own was that I would have much more success when I teamed up with people in order to do multifamily. So, I would say that that is the biggest myth. Of course, one could probably do it all by themselves, but it has been my experience that you get things done faster when you when you can form the team concept. And that also introduces to sharing.



[00:03:56 – 00:05:17] – Eunice Johnson | Value Investment Partners

And I’d say for me, the biggest lie I was told pretty much from childhood is when you grow up, just find a job, a well-paying job, and you are all set for the rest of your life. And oh, I believed that 100% until later on in life when I was like, there is absolutely no way this is how I’m going to live the rest of my life. And I had to pull back pivot and say, I need to relook all this stuff because, you know, my folks, my parents aren’t and things like that. They still believe that. So, it was a matter of, okay, I’m not saying anybody’s wrong or anyone is right. But for me personally, that’s not for me. And that was just a lie that I felt like I should have been told that there are options, other options, area on, then I would have probably considered other options area on. But nonetheless, I’m glad that I’m where I am and I’ve come to that realization all on my own and I’m now in a different space.


[00:05:18 – 00:06:34] – Nicole Pendergrass (Noirvest Holdings)

I love that both of your answers actually and it’s the thing is we have to go through the journey for whatever reason we need we were supposed to we’re meant to go through the journey that we end up going through even if we think that they are roundabout ways or because shaved off so much time and you know without going this one route but all those experiences lead up to building like who we are and they help You know contribute to the story that we have and the why we have moving forward and the good thing is Now we can impart those other options to our children moving forward and each generation does a little bit better Has a little bit more knowledge and helps the next generation so that you know over time things will start to shift in what the kind of standard that everybody believes is I mean there’ll be new lives in the future. So yeah, I don’t know I have no idea what those would be but in any case, having everything right now. I think that your lie is something thing that like 99% of America, probably the world believes. Same one for me as well. Get a good job, good education, retire with benefits, all that kind of stuff. But yeah, so in any case, so what?


[00:06:35 – 00:08:04] – Lee Johnson | Value Investment Partners

Nicole, before you move off that point, there were a couple of nuggets in there that I think we have to make sure are emphasized, right? And in our community, I know how your podcast, your platform is targeting a specific demographic. And the one thing that we have to talk about is building upon what the generation before us have created, right? In our community, I believe too often we’re starting at point zero, right? We’re having to build all over again, build all over again. And my goal. In my platform is all about giving them one leg up if I can give the generation coming behind me and probably the generation after that one leg up. That would be the goal so that they’re not starting over at point zero as well. I don’t even know if I started at point zero, I might have I might have been at point negative five before we got started because my parents had no clue about how the monetary system their personal economy worked and my job is to make sure that the generation behind me, they understand it at the same time.


[00:08:05 – 00:09:01] – Nicole Pendergrass (Noirvest Holdings)

Well, amen to that because. I don’t even know what to add because you said everything right there basically like not letting the next generation start at zero and take all those years because we know wealth building is a long-term journey, some marathon, and it could take a few decades to really build up to something that’s substantial. Why make your children go, or your children’s children, go through those same decades where we can shortcut that path by introducing them earlier to these other concepts, have given them a foundation of finances to pull from, to be able to do what they need to do. I could go on a fully left field with this. I know one thing that pops into my mind is doing that in a way where you’re not creating entitlement or trust fund kind of attitude. So how do we do both?


[00:09:02 – 00:09:04] – Lee Johnson | Value Investment Partners



[00:09:05 – 00:09:06] – Nicole Pendergrass (Noirvest Holdings)

Yes, okay. Got it.


[00:09:07 – 00:10:50] – Lee Johnson | Value Investment Partners

And that everything is not going to be led out to you, right? And having them build accountability and ownership and having a level of appreciation for some of the amenities that life has been bestowed upon them. But also, one of the things that you probably need to our experience is the fact that we probably have some family members who aren’t doing as well as we may be doing wherever we are. Right? And also, let them go back and see. This is where we started, right? Going back to the projects and seeing, oh, people actually live like this, right? could have an understanding of our reference point, but also going to other places where they get to build out their vision for where it is that they want to be. I’m constantly asking our 10-year-old, tell me about your future. Where do you want to be when you grow up? Right? Do you want to be a lawyer, do you want to be a doctor? But I’m not always suggesting that she do those traditional roles. Do you want to be an artist? Do you want to be a dancer? Because we see her to dance school as well. Getting her thinking about the future is one goal that I have. Of course, I’m not entitled to have her carry out my wishes. I just have to do a job up until she’s probably 18 and let her go off on the world and explore on her own.


[00:10:51 – 00:12:31] – Ad1

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[00:12:32 – 00:15:03] – Eunice Johnson | Value Investment Partners

Yeah. And I think just to add on to that, it’s very important that we really take the time to communicate these things in the simple terms so that our kids and others understand it. I can sit here and have a conversation with you and you call because there’s a level of understanding that I know you would grasp from certain conversations. But I can still have the same conversation with my team. 10-year-old and make it such that she understands as well. Because at another day, they have to understand that they are where they are because there’s hard work to it. So, I want to make sure that on those long nights when I have to be waking, they are aware and they know why I’m waking and they see me working and they see the results after, right? So, we want to involve them to make sure that, you know, they are just not sitting back on the passenger seat and getting everything and then I like, okay, we got it all. No, they have to understand that, hey, you have to work for these things and you have to put yourself out there and make sure that whenever you have, whenever there are opportunities for you to learn, learn from us so that you can potentially avoid making the same mistakes that we probably did. And it all boils down to just having those honest conversations and making sure that they are part of the business and they’re part of what we are doing right now. My 10-year-old the other day was saying to me, you know, mommy, all these meetups that you do and you share this information free. I’m just surprised that, you know, sometimes people don’t come as much or people will say they’re coming and then they don’t come. You know, I think you share a lot of valuable information and I was, that hit me differently because I felt like, you know, she’s 10 and she recognizes the content that we put out there, right? And she is inquisitive and wants to land because she finds that, oh, this is interesting. You know, how did you get to be here? How did you even know all this stuff? So, we have to constantly be communicating with them, sharing with them so that they understand and we can hopefully instill that seed in them so that when they’re now grownups, they can continue with the teachings that we’ve shed and that they’ve sent us me through.



[00:15:04 – 00:16:38] – Nicole Pendergrass (Noirvest Holdings)

Yes, I love it. And I think that’s what I try to do with my daughters as well, just letting them know, mommy right now, mommy has two jobs. Sometimes I leave and I go out to work at one job and sometimes I’m here on my computer, but that’s my other job. And then I’m buying real estate. so that you guys have real estate and I’ve taken them to the building before. And you know what I like, and how to explain things to them and giving them that kind of that overview and asking them questions about, you know, what kind of do you want to start a business? What kind of business do you want to start with your sister or whatever? like, so we have other things like one time they want to do an icy ice cream shop, like a mix, you know, some one part is icy and one part is ice cream because they like both. I’m like, all right, great, you know, like how can we kind of facilitate that? So, it’s just like even having those smaller conversations or doing it in a bite size and make. Because my stroke point is my daughters are four and six and so they’re getting older, they understand, but still trying to distill those concepts down in a way that they kind of grasp. But my point, my hope is that even just all these little seeds and nuggets that I show and share with them over the years, at some point they’re going to be 20 something and they’ll be like, well, I don’t know how or why I know this thing, I just always knew it. Like it’s going to be just so instilled, it’s just going to be part of like something that is a baseline that they assume everybody knows, you know what I mean? But they won’t realize that that’s like actually information that most people don’t understand or grasp but anyway.



[00:16:39 – 00:17:18] – Lee Johnson | Value Investment Partners

Have it been common, have concepts like infinite banking just be the normal, right? Because one of the things with infinite banking that we struggle with sometime is the education. in factor of why one should see that there’s value in doing the banking concept using cash value life insurance. That’s one of the things that we have struggled with in the past, but you know, this is our mission, right?



[00:17:19 – 00:18:17] – Nicole Pendergrass (Noirvest Holdings)

Okay. And I was gonna say let’s just jump into that. So, what is infinite banking, family banking, cash value, like everyone knows cash value, life insurance, but to be honest, lot of people, cash value or whole life insurance gets a bad rap a lot of times because a lot of people don’t understand. And I think the way it’s traditionally set up does have some negative qualities that’s like too much money that you put out of pocket. We’ll get into it. And I know the argument for both, you know, do term and then invest the difference and then by time, your terms over, you should have all these investments. We’re going to dig into all that, like why that doesn’t actually work and why whole life insurance in an infinite banking way is different and how you guys use it. Let’s just jump into everything. So, who wants to take the horn?



[00:18:16 – 00:18:18] – Lee Johnson | Value Investment Partners

I’ll leave it to the expert.



[00:18:19 – 00:20:04] – Eunice Johnson | Value Investment Partners

All right. So, for me, if I was to start this off and how I like people or your audience to view cash value insurance is that for us as a family on a yearly basis or two times a year, we sit down and we work on our personal financial statement. And when you look at your personal financial statement, you’ll realize that it’s built up largely based off of your assets and your diabetes. Now, when you look at your assets, there are so many options there. So, what I want people to grasp is, okay, when you look at all the possibilities of assets out there, where is it that you find that you have investments or you have assets, those assets, classes, and what are you doing about the other assets, classes that you don’t have? Because a lot of times you find that people will say, I have money, I’ve got savings. Okay, that’s one. What else? Oh, I have a 401k. Okay. What else? they’re like, oh, that’s about it. So, when you sit down and look at your personal financial statement, you will realize that there are so many possibilities. all we are saying is that you have to be in a position where you don’t necessarily have to do everything, right? But you have to have investments in at least a number of all those. to make sure that you are really fully set for your future. And insurance is a large component of that.



[00:20:05 – 00:20:38] – Ad2

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[00:20:39 – 00:21:30] – Eunice Johnson | Value Investment Partners

Now, insurance, a lot of times when we talk about insurance, a lot of people just think, okay, you’re talking about leaving money for my beneficiaries when I pass on, which is correct, yes, right? But there are other advantages or there is other news that are available that are still through insurance where you have the ability to enjoy or to have both those death benefits as well as living benefits. And that is where whole life insurance comes in. Whole life insurance or cash value insurance that has been set up appropriately for your needs is going to cater for that. You are going to enjoy both living benefits as well as death benefits. Right?



[00:21:31 – 00:21:36] – Nicole Pendergrass (Noirvest Holdings)

So, living benefits. So, living benefits are just, that means when I’m a lot.



[00:21:37 – 00:22:31] – Eunice Johnson | Value Investment Partners

Yes. So basically, living benefits takes away what, what do you hear a lot where people say, well, this means that only the people who are left behind once I pass on, I want to go into benefit. But a living benefit is saying, as you are alive today, you can start ripping those benefits. And those benefits are what we call the cash component of your cash value insurance. Those are benefits that you can today as Nicole said, you know what, I need financing or I need to do a couple of projects. Where can I go to get assistance? You don’t have to go anywhere. can use your own living benefit to use that. And that’s what we are looking to educate people on to say, you can use that today. You don’t have to die first.



[00:22:32 – 00:23:27] – Nicole Pendergrass (Noirvest Holdings)

Okay. So, with cash value of the policy, that’s really the primary living benefit that I can utilize from my life insurance policy. Okay. So, I know I’m going to just attack one of the arguments against whole life insurance. One, that one, it takes a long time to build up cash value. And two, that’s expensive with higher premiums. Now, what can you say about those two issues when it comes to the infinite banking that would still let someone feel like it’s worth doing and not having to wait 20 years for my cash value to be of substance? Like, why should I put money out of mine instead of maxing my 401k? Why should I put some of that money into the premiums of the whole life policy?



[00:23:28 – 00:26:09] – Lee Johnson | Value Investment Partners

Can I can I can I start off on that? One goodness before we go because the one misnomer that is out there is that you shouldn’t contribute to your 401 or this is a vehicle in all alternative to that. I would say that the cash value component or the life insurance component is a saving vehicle not an investing vehicle. Right. So, I haven’t had a W two before. I would say you want to maximize what you’re contributing to your 401k. Right. I would say if there is another vehicle that you have, you would want to maximize those at the same time, even if it’s going to be a rough IRA. Right. What I would say is that if you had to do like a 529 plan versus going with a cash value plan, I would recommend that you go with the cash value. how you plan because if you were to do a 529, that’s going to be with your child, right? And if they use the monies to go to school, fine and dandy, but what happens if they don’t, right? With the cash value component, I understand the new legislation is that the 529 can convert over to a Roth, right? But that means that those monies will not be accessible until they’re 59 and half. However, if they had leveraged a whole life insurance policy, they would be able to leverage that cash value component as and when they decided to use it. So, it’s not really apples to apples comparison. There are just different strategies that one could employ in order to grow their family bank. The last point of that I would put on this before I handed over to you, NUS is that we all have financing needs. We all need to purchase this something. If it’s a new vehicle or something else, have to give, we have finance and need. The question that I ask is whether or not if you’re going to build your family bank and have interest be paid there or whether or not if you’re going to give that to one of the commercial banks and have it paid to them.

Final point is that if you pay the interest to the mutual insurance company, they’re going to pay you a dividend, which then helps with your family bank and its growth. that’s the last misnomer that I have out there and I’ll pass it off to Eunice.



[00:26:10 – 00:31:13] – Eunice Johnson | Value Investment Partners

Yeah. And what I like to say with that one also, Nicole, is that room was never built in a day. So, I don’t want people to have the perception that, okay, if I’m going to do a whole lot of insurance, I want all that cash in a year or two, right? That is a wrong perception. The same way as you have, I’ve been in an employee before, right? I’ve worked ahead of YouTube before. And even though I had that job for what more than 10, years, and that’s time, I can generally tell you the savings that I was able to maintain or keep in my accounts does not compare to the savings that I was able to do with the whole life insurance policy. And I can elaborate on that a little bit later. The point here is that there’s a saying, I forget how it goes, that all great or wonderful things take time. Nothing is just going to happen in a twinkle of an… And it’s… there for you. Now the other thing that I also want to talk about where a lot of times you hear people say well why don’t I just max out my 401k versus doing cash value life insurance. A couple of things, whenever you are looking at doing a cash value life insurance, one of the things that I will sit down with you and look at you is to run the numbers for you and with you so that we can understand how it fares. You putting more money towards a 401k and you putting a portion of some of your funds also into whole life insurance. And the way that works is that a lot of times there are people who once you max out your employer matches what you’re putting out. And you’ll find that amount of money of money, right? If we were to calculate, okay, let’s just do hypotheticals. Right now, your employer is putting five, you are putting in four, and that’s the whole amount that you’re putting in towards your 401k. What we look at is when we run the numbers with you, we look at to see, okay, if you put that same amount, or if you just go with just the max or a certain portion of that, and then you use some of the amount that you would have put towards your 401k into your cash value life insurance, and then give it five or so yet and see which one has accumulated more. It’s all in the numbers. You will see that for yourself, and then you can make that decision as to, does it make sense for you? Now, you have, it’s good to have both. I’m not saying don’t, don’t put money into your 401k, but you also want to look at the returns for both, and just look at how both are performing, right? The second thing that you want to look at all, also is that realize that with a 401k, you will get text once you start doing that money. A lot of times people will say, well, I’ll get text, but I’ll most likely be at a lower rate versus now when I’m a full-time employee, which is correct, right? Now, when you look at your cash value assurance, one, it has deferred tax. So, what that means for you is that you are able to grow that money even more, right, with that deferred tax. So instead of you being taxed right now, you know that you will be taxed later on. And if you apply and use it correctly, you can potentially not even be taxed. And here’s the thing. Here’s why, because when you use your cash value, value. When you use those funds, you are using a loan. You do not get text on a loan. But when you use your funds for your 401k, that is money that you’re going to be taxed on. There’s no way you can pull out money from that and not get text on it. But if I’m pulling money and using my loan to pay for a new car, I’m not going to be taxed on that loan. So those are some of the little things that you want to also look at as you are assessing, is it with me doing just a 401k or maxing out my 401k versus doing a cash value life insurance?



[00:31:14 – 00:31:34] – Nicole Pendergrass (Noirvest Holdings)

Yeah. And that whole thing about being taxed at a lower rate when you pull out the money from your 401k, yeah, that’s true. If you plan on being poorer in your retirement, which a lot of people don’t realize that’s what that means is because you don’t have that job and it means you less make less money.


[00:31:35 – 00:32:24] – Outro

Okay guys, don’t kill me, but I’m gonna have to cut this episode short. This is too juicy and we need to do this in a part two.So stay tuned for the next episode that airs and you can hear the rest of our conversation. 

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